Privacy, in plain English

What embery.au collects, when, and how to switch the optional parts off. No pre-ticked boxes, and nothing loads before you say yes.

Last updated 4 August 2026 · embery, Melbourne, Australia

The free audit scan

When you paste a website address into the audit, we fetch that page the way a search engine does and read the public HTML. We do not log in, we do not change anything, and we do not need your email to show you the result. The scan on its own is anonymous.

The enquiry form

If you choose to send the form, that is different, and this is the part the page used to describe loosely. We store what you type so we can reply to you. Specifically:

What	Why	Where it goes
Name, email, phone	So we can reply	Stored in our lead queue (Upstash, EU/US region), emailed to us, and pushed to our internal Telegram
Industry, suburb, who maintains your site	So the reply is about your situation rather than a generic brochure	Same lead record
The site you scanned and its results	So we can answer about your actual site	Same lead record
Your note, if you write one	You told us something	Same lead record
Campaign tags (utm_source, gclid and similar)	So we know which ad or link you came from	Same lead record

We do not sell it, we do not add you to a marketing list off the back of an enquiry, and we do not share it with anyone outside the tools listed above. Email hello@embery.tech to ask for a copy or to have it deleted.

Analytics, only if you allow it

Two tools, both off by default. If you decline, or simply ignore the banner, neither script is ever fetched and neither sets a cookie.

Google Analytics 4 — counts visits, where they came from, and which pages get used. Loaded with Google Consent Mode v2. Advertising storage and ad personalisation stay denied even after you accept, because we run no ad tags here.
Microsoft Clarity — heatmaps and a session replay, so we can see where people get stuck on the audit page. Masking is set to Strict, which means all text is masked before it leaves your browser. The enquiry form additionally carries a mask attribute. We cannot read what you typed, only that a field was interacted with.

We never send your name, email, phone number, suburb, free-text note or the address you scanned into either tool. Analytics events carry counts and category labels only, for example "score bucket 40 to 59" or "industry: trades and home services".

Your choice

You can change your mind at any time, and it takes effect immediately.

Checking…

Your choice is stored in this browser only, under the key embery-analytics-consent. Clearing site data resets it and you will be asked again.

Cookies

The site itself sets no tracking cookies. It stores your light or dark theme preference and your analytics choice in local storage, which never leaves your device. If you allow analytics, Google Analytics and Microsoft Clarity set their own cookies at that point, and not before.

Contact

Questions, corrections, or a deletion request: hello@embery.tech.