Your phone rings. You're on a roof. You miss a $2,000 job.
Every missed call is a competitor's invoice. embery gives you a 24/7 AI receptionist + website that answers, books, and qualifies leads while you work. Demo live in 48 hours. Full build often in days with our AI agents.
This is why tradies in Melbourne bleed money every week.
You didn't start your business to become a full-time phone operator. But every call you miss is cash walking out the door.
Melbourne weather kills your schedule
Four seasons in one day. A downpour in Coburg cancels three jobs. You're scrambling to reschedule while the phone keeps ringing with new enquiries you can't answer.
Stuck on the West Gate, missing calls
You're crawling through traffic between jobs in Footscray and Kensington. Every call that goes to voicemail is a customer who'll call the next name on Google.
After-hours calls you never see
Emergency plumbing at 9pm. A burst pipe on Sunday morning. These are your highest-value jobs, but you're home with family and the call goes unanswered.
Your apprentice can't qualify leads
You hand the phone to your second-year apprentice. They forget to ask the postcode, miss the urgency, or forget to book the callout. Now you're chasing bad leads.
Missed calls = lost revenue
The average tradie job in Melbourne is $800–$3,000. If you miss just two calls a week that would have converted, that's $6,000+ walking out the door every month.
You pay for ads that go nowhere
You're spending $500+ a month on Google Ads. The clicks come in, but if no one answers the phone within 30 seconds, that lead is gone — and so is your ad spend.
Let's do the maths on missed calls.
This is conservative. Most tradies we speak to miss way more than 10 calls a week.
10 missed calls per week
× 20% convert to a booked job
× $1,000 average job
= $8,000
in lost revenue every single month
That's $96,000 a year. For less than the cost of one week's lost revenue, embery answers every call and captures every lead 24/7. Booking automation is Coming Soon.
A 24/7 AI receptionist + website that never takes a sick day.
You keep your tools in your hand. We put a machine on your phone line that answers, books, and qualifies — exactly the way you would.
Answers every call, 24/7
On the roof, in the van, at home with the kids — your AI receptionist picks up every time. No voicemail. No "please leave a message." Just instant answers.
Books jobs while you work
Qualifies the lead, checks your availability, confirms the address, and books the callout — all without you touching the phone. You just get a text with the details.
Trained only on your business
We feed it your pricing, your service areas, your specialties, your FAQs. It never makes up an answer. If it doesn't know, it escalates straight to you.
Instant lead hand-off
Every captured enquiry is texted or emailed to you the moment it comes in. Follow up while the lead is still hot — or let the AI book it directly.
Website included, built to convert
You don't just get a chatbot. You get a full website that ranks on Google, answers questions, and funnels visitors straight to a booking. Mobile-first, fast, and yours.
No lock-in. No setup fee.
A$299/month. Cancel anytime. We don't trap you in a 12-month contract. If it doesn't pay for itself in the first month, you walk away.
Made for tradies. Demo live in 48 hours. Full build often in days.
No overseas call centres. No generic chatbots. A Melbourne team that understands local postcodes, local customers, and local urgency.
48hrs
From sign-up to live
$299/mo
All-inclusive, no surprises
0setup
No setup fee, ever
We built embery because we saw too many good tradies in Kensington, Footscray, and Brunswick losing jobs they should have won — simply because they couldn't answer the phone.
One price. Everything included.
No tiers. No upsells. No "contact us for enterprise pricing." Just one package that covers it all.
A$299/month
No setup fee · No lock-in contract · Cancel anytime
- ✓ AI receptionist trained on your business
- ✓ Full conversion-focused website
- ✓ 24/7 call answering and lead capture
- ✓ Instant SMS/email lead hand-off
- ✓ Booking and scheduling integration
- ✓ Google Business Profile optimisation
- ✓ Hosting, monitoring & maintenance
- ✓ Monthly performance reports
15-minute setup call. We handle the rest.
Stop missing calls. Start winning jobs.
Every day you wait is another $200–$400 in lost revenue. Get your free demo live in 48 hours and see exactly how many jobs you're currently losing.
Based in Melbourne · Working with tradies across Victoria